Why Cruelty-Free & Vegan Skincare Is The Future
More and more people are becoming aware of the virtues of vegan cruelty-free beauty products and embracing the concept of all natural beauty. In following, more companies in the beauty industry are responding to this conscientious trend with the creation of new cruelty-free beauty products. Animal cruelty is falling by the wayside, and today’s conscious consumers understand that, as a society, we don’t have to sacrifice the quality of life of animals to achieve beauty. In fact, the world of vegan-friendly beauty products offers countless options for every form of natural beauty so that, in the near future, it will be possible for people to avoid animal testing beauty brands altogether.
Statistics
According to a report compiled by Market Research Future (MRF), the global cruelty-free beauty products industry will experience a compound annual growth rate of 6.1 percent until 2023. This report named the United States, France, Germany, New Zealand, and India as the top exporters of vegan-friendly beauty products. This validates that the cruelty of animal testing is not eluding consumers, who are buying more plant-based products to avoid contributing to animal suffering.
It wasn’t that long ago that vegans were considered by many to be extreme and overly health-conscious, but that is definitely changing. The Economist recently declared 2019 as the year of the vegan and reported that a quarter of millenials identify as vegetarian or vegan. In addition, in a 2018 report, the vegan food industry recorded a 20 percent growth in the previous year, with sales hitting $3.3 billion. This well-ingrained consumer moral compass doesn’t just end with food. Those who eat vegan, also buy vegan cruelty-free beauty products.
Benefits of Vegan Skincare
Consumer Awareness and Empowerment
One benefit of the vegan beauty movement is that consumers are more educated about assessing ingredients in vegan-friendly beauty products. Instead of automatically reaching for the bigger brands, they are seeking out companies that avoid animal testing for their products. This makes for, not only more awareness, but empowerment among consumers. All signs are pointing to a beauty industry that is working toward being completely vegan and cruelty-free. Therefore, the companies who realize that the future of the beauty industry is to avoid animal testing beauty products are the companies that are going to get ahead and stay in business.
Pure and Chemical-Free
Vegan skincare products are free of toxins and high-tech chemicals. There are countless plants with all the nutrient-rich oils needed to support healthy and radiant skin, eliminating the need for chemicals to eradicate skin problems. In addition, the nutrients contained in plant oils are readily absorbed through the skin and into the body, providing nutrition that goes beyond healthy skin.
Eco-Friendly
Vegan-friendly beauty products contain only biodegradable ingredients, so they are healthy for the environment, as well as for your skin. It is also extremely common for manufacturers of vegan beauty products to utilize recyclable materials for their packaging. The social awareness of being cruelty-free organically becomes intertwined into other areas of production.
From reducing the appearance of wrinkles, to skin problems, to simply wanting cruelty-free and naturally radiant skin, vegan beauty products are, most certainly, the wave of the future
