Tips on Promoting Your Dental Surgery on TikTok
TikTok is one of the most popular social media platforms in 2023, that allows users to create and share short-form videos.
As a result of this, along with its millions of users, TikTok has become a valuable marketing tool for businesses, including dental surgeries.
Advertising your dental surgery and your team on TikTok can help dental practices reach a younger demographic and showcase their services in a fun and engaging way.
Of course, if you are new to the platform, it can be tough to know where to start, and here, you will be walked through some of the best strategies to advertise your dental surgery on this platform.
Be authentic
TikTok is all about authenticity and creativity, as well as short videos and snapshots. To capture the attention of viewers, dental surgeries should create content that is original, genuine and reflects their brand identity. Avoid using scripted or overly promotional content, as this can come across as inauthentic and may turn off viewers. Remember, social media for dentists is about drawing in new patients and retaining the ones that you have, not droning on about fillings!
Showcase services creatively
Dental surgeries can use TikTok to showcase their services in a creative and engaging way. For example, your surgery, with the help of a marketing team, can create a short video showing a before-and-after transformation of a patient’s smile or a time-lapse video of a dental procedure. Using popular music and effects can also make the content more fun and shareable.
Indeed, most successful dental surgeries that use this platform base their brand on showing ‘before’ and ‘after’ pictures or videos, so it is well worth investing in.
Partner with influencers
Where would TikTok be without influencers?
TikTok influencers can help dental surgeries reach a wider audience and promote their services in an authentic way. So, it can be worth having your dental practice partner with local influencers who have a significant following and create content that aligns with their brand. This can help increase brand awareness and attract new patients.
Use relevant hashtags
Using relevant hashtags on TikTok can help dental surgeries reach users who are interested in their services. For example, they can use hashtags such as #dentalhealth, #teethwhitening, or #braces to target users who are looking for dental-related content. Using popular hashtags can also help increase the visibility of the content.
Run ad campaigns
TikTok offers various advertising options for businesses, including in-feed ads, branded lenses, and hashtag challenges. Dental surgeries can run ad campaigns that target specific demographics, such as users in their local area or those interested in dental health. This can help increase brand awareness for your dental surgery and drive traffic to their website or booking page.
Educate and inform
TikTok can be a valuable platform for dental surgeries to educate and inform their followers about dental health and hygiene. They can create short videos providing tips on oral care, debunking common dental myths, or showcasing the latest dental technology. This can help establish the practice’s authority and expertise in the industry and build patient trust.
