SEO Tips For Your Dental Surgery In 2023
If you have turned your attention to the internet to attract more patients to your dental surgery, then there is a lot that you need to do to be successful.
In the first instance, it is usually worth investing in a dental marketing group. Why? Because they will have expertise in how best to get your website up to the standards needed by search engines like Google, thus helping you to rank higher.
Of course, another large area that they will look to invest in for rankings is SEO. In 2023, the rules of SEO are changing, and below are 5 tips on ways you and your marketing team can improve your dental surgery’s SEO.
Engaging content
Engaging blog content can help with dental SEO by attracting more visitors, increasing engagement, and building backlinks. High-quality blog content that is informative, well-written and relevant to the target audience can improve user experience, increase time on site, and generate social media shares, all of which can improve search engine rankings and drive more traffic to your dental surgery’s website. Additionally, informative and valuable blog content can attract backlinks from other associated websites. This can further improve the website’s authority and search engine rankings.
Voice recognition
Voice recognition technology can help dental practices with SEO by allowing them to optimise their website and online content for voice search. With the increasing popularity of voice assistants like Siri and Alexa, more people are using voice search to find information online. Dental surgeries can use voice recognition technology to analyse the types of questions and phrases people are using when searching for dental services through voice search. This information can be used to optimise website content and incorporate relevant keywords and phrases that are more likely to be used in voice search queries. This can increase the visibility of the dental surgery’s website in voice search results, ultimately driving more traffic and potential customers to their site.
Artificial intelligence
Artificial intelligence (AI) can help dental surgeries with SEO by providing valuable insights into user behaviour, keyword research, and content optimisation. AI-powered tools can also analyse large datasets to identify patterns and trends in user search behaviour, which can be used to optimise website content and keywords for better SEO performance. AI can also help with on-page optimisation by analysing the content and structure of a dental surgery website to identify areas for improvement, such as optimising title tags, meta descriptions, and header tags. AI-powered chatbots can also improve user engagement and help answer common questions, further boosting SEO performance.
Social media is still big!
Social media platforms like Facebook and Tik Tok can drive traffic to a dental website through sharing links, which can help to improve the site’s search engine rankings. Secondly, social media engagement, such as likes, comments, and shares, can indicate to search engines that a website is popular and authoritative, which can boost its search engine rankings. Thirdly, social media can help dental practices to build relationships with their followers and patients, which can result in positive reviews, word-of-mouth referrals and increased brand awareness, all of which can improve a website’s SEO.
Mobile optimisation
Mobile optimisation assists SEO for dental surgery websites by ensuring that the site is easily accessible and usable on mobile devices. This can improve user experience, reduce bounce rates and increase engagement, all of which can have a positive impact on search engine rankings. So, if your website isn’t mobile optimised, you are losing out on about 90% of all internet users, which is going to be bad for your dental surgery’s growth.
