Digital Marketing in Healthcare Industry: A Complete Guide
Digital marketing is on the rise from the last few years. It has started to dominate traditional marketing methods lately. Digital marketing not only allows you to more than traditional marketing methods but it also provides a better return on investment (ROI).
In fact, people have started to move to the internet to look for health care providers and solution to their health-related issues. Most of the hospitals have started hiring a digital marketing agency to promote their business online.
Why digital marketing and the Healthcare Industry are joining hands?
An increase in the number of diseases, health awareness programs and advancement in medical science, we have started concentrating more on our health these days. Most of the big hospitals and clinics have already started leveraging the power of digital marketing to drive patients to their hospitals.
Let’s have a look at some of the top statistics that proves why digital marketing is important in the healthcare industry.
- 44% of patients who research hospitals/doctors on a mobile device book an appointment online
- 83% of patients visit hospital’s websites to know about the services offered
- 50% of patients are influenced by health information website
- 26% of patients are influenced through reviews
- 21% of patients book an appointment via mobile devices and websites
- Online search increases 3x visitors to hospital site when compared to
Things Healthcare Industry professionals should know about digital marketing
Digital marketing is not only about increasing the website’s visibility in search engines. It also includes mobile marketing, content marketing, social media marketing, email marketing, and more. When compared to other traditional methods of marketing, digital marketing proves to be much cheaper and has the potential to generate more revenue than any other form of marketing.
How Digital Marketing Affects Healthcare Industry?
Above-mentioned statistics shows how beneficial digital marketing is for healthcare. Let’s have a look at some of the top digital marketing modules that can help you stay ahead of your competitors and increase total revenue.
Search Engine Optimization
SEO not only helps in attracting more patients to your hospital site, but it also helps in boosting online visibility and increasing the hospital’s brand awareness. These days, even for a smaller health issue, people start searching more about it on Google. And, when you rank higher on search engine result pages, you send a message that you’re one of the dominant players in the healthcare industry.
Social Media Marketing
People are very much active on social media and spreading news and promoting your healthcare brand on social media is much easier than search engine marketing. Use Facebook ads to increase reach and engage with the user on a regular basis to increase trust with patients. Social media marketing is as powerful as ‘word of mouth’ marketing, here’s an article about this from AmazeLaw.
Email marketing is used to target the right people at the right time. This not only increases conversion rate but it also makes people feel that you treat them as individuals and value them even when they haven’t visited your hospital. Create beautiful templates, craft subject lines that make patient feel personal.
More than 50% of users worldwide have shifted to mobile devices from desktops and laptops. This is why mobile marketing is more important than ever. Make sure that your website is mobile-friendly and craft content designed especially for mobile users.
Ad Campaign by using PPC
Healthcare industries have been using newspaper and banner advertising for a long time. It’s time to move from newspaper marketing to Google ads marketing. The best thing about Google ads is that they target the right person at the right time, which in simple terms means that Google display ads to people when they’re searching for that particular thing.
With the rise in the total number of internet users, there is no better time to leverage the power of digital marketing in the healthcare industry. Integrating digital marketing will help hospitals boost their revenue and will also help them to become a brand.
Healthcare industry never gets affected by the world’s economy and neither does digital marketing. People will never stop using Internet and you can reach them via internet anytime. Make sure you make the most of digital marketing to boost your business. If you haven’t started using digital marketing to promote your healthcare brand, this is the best time to do it.